- Where to find it
- Labelled Background Color in the "Selected Column" section of the Modify drawer.
- Per device
- Yes — you can set one value for every screen, or separate values for phone, tablet, and desktop.
- Underlying CSS
backgroundColor
In plain English
This is the colour painted behind everything in the column. It fills the whole box including the padding, stops at the border, and never reaches into the margin — so if you want coloured space around your text, that space needs to be Padding rather than Margin.
You can pick a plain colour name such as "white" or "steelblue", or enter an exact value. A hex code like #1a4f8a is what most brand guidelines give you. An rgb or hsl value works too, and the versions with an alpha channel — rgba and hsla — let you make the colour partly transparent so whatever is behind it shows through.
The editor shows a swatch of the colour you have chosen and offers your system colour picker, so you do not need to know the code by heart.
When you would use it
- A section should stand out as a coloured band across the page.
- You are building a card that needs to sit on a tinted surface.
- A call to action should catch the eye against the rest of the page.
How to change it
- Select the column, open "Selected Column", then "Background Color".
- Choose a keyword from the list, or type an exact value such as #1a4f8a.
- Add Padding so your content is not pressed against the edge of the colour.
- Check that your Text Color still reads clearly against it.
Watch out for
- The colour does not extend into the margin. Coloured space has to come from Padding.
- Always check contrast. Light grey text on a white background may pass your eye on a bright monitor and be unreadable on a phone in sunlight.
- For a translucent colour use rgba or hsla here rather than the Opacity setting — Opacity fades the text and images too, not just the background.
Related settings
For developers
The technical reference for what this setting produces: MDN: background-color. You do not need any of it to use the setting — it is there for whoever is building the components or debugging the published page.
Where to go next
- Back to the full attribute reference
- The Composer — the editing surface these settings live in.
- Publishing — how a change like this reaches your live site.