- Where to find it
- Labelled Content Text in the "Selected Component" section of the Modify drawer.
- Offered by
- The Text component. Other components do not have this setting.
- Per device
- Yes — you can set one value for every screen, or separate values for phone, tablet, and desktop.
In plain English
This is the text itself — the headline, the paragraph, the button label. Whatever you type here is what visitors read.
Like most settings in the composer, it can hold a different value per device size. That is more useful than it first sounds: a headline that fits beautifully on a desktop hero is often too long for a phone, and rather than compromising on both you can write a short version for phones and a fuller one for wide screens.
How the text is presented is a separate decision, made in two other places. The Enclosing Tag setting on the component decides what kind of element the text becomes — a heading, a paragraph, a span. The Typography settings on the column decide how it looks.
Part of a sentence can be bold, italic, struck through, or clickable. Select the words and use the toolbar above the box, or the shortcuts you already know: Cmd-B and Cmd-I. Formatting applies to the words you select and nothing else, which is the point — a single bold product name inside a paragraph is not something you can achieve by choosing a tag for the whole component.
The Formatted and Source buttons are two views of the same text, and switching between them changes nothing about what is stored. Source shows the formatting as it is actually saved: {b|bold}, {i|italic}, {s|struck}, {br|} where a line breaks, and the number of a link from the Links setting to make words clickable — Read our {1|pricing} page. One set of words can carry several at once, so {b1|Get started} is bold and linked. Use Source when you want to see exactly what is there, or to fix something by hand; use Formatted for everything else.
Addresses live in the Links setting rather than in the sentence, so the text only ever holds a number. Adding a link from the toolbar creates that entry for you and points the words at it. That is also why the same words can be linked in one device size and plain in another: the sentence differs, the address list does not have to.
Write it the way you would say it. Question marks, apostrophes, quotes, dashes, currency signs, accented letters, non-Latin scripts and emoji are all accepted, and so are ordinary web addresses. What the editor turns away is markup: anything shaped like an HTML tag, and links using the javascript:, data:, file: or blob: schemes. Those are the shapes an attacker would use to smuggle code into a published page, and none of them do anything useful in a piece of copy. If the text turns red, the message under the box says which rule it hit.
When you would use it
- Writing or editing any heading, paragraph, or label on the page.
- A long headline needs a shorter version for phones.
How to change it
- Click the text component on the canvas.
- In the Modify drawer, open "Selected Component", then "Content Text".
- Type your text. The canvas updates as you go.
- To format part of it, select those words and use the toolbar — bold, italic, strikethrough, or link.
- Switch to Source if you would rather type the formatting yourself, and back to Formatted whenever you like.
- Uncheck "Same value for all resolutions" if you want different wording per device.
Watch out for
- Set the Enclosing Tag as well. Text with no tag is rendered bare, which means search engines and screen readers get no signal about whether it is a heading or a paragraph.
- A per-device variation means both versions exist in the page. Use it for genuine editorial differences, not for small tweaks you could handle with Font Size.
- You still cannot type HTML here. Bold, italic, strikethrough and links are the whole list — there is no heading, list, image, or table inside a piece of text. Headings come from Enclosing Tag, lists from the List component, and anything else from its own component.
- The braces are the only markup this field understands, and a brace that does not match one of those exact shapes is left exactly as you typed it — {name}, {99}, and {u|x} all stay visible. That is deliberate, so a typo shows up instead of quietly swallowing your words. It also means text that genuinely needs to display {b|something} in braces cannot, which has not come up yet.
- Enter inserts a line break inside the same block, not a new paragraph. Two paragraphs are two text components, which is what lets each of them carry its own tag and spacing.
- A link number with no matching entry under Links shows as plain words with nothing clickable. Check the number against the Links list if a phrase that should be a link is not one.
- Pasting from a word processor keeps bold and italic and turns everything else into plain words. Paragraphs become line breaks, headings and tables lose their structure, and any address you paste is added to the Links setting so the link survives. Invisible control characters are rejected; pasting as plain text drops them.
- The value is only checked as you type it. Content pushed in through the API is stored as sent, so anything writing to a page programmatically has to apply its own checks.
Related settings
Where to go next
- Back to the Text component — everything else it can do.
- The Composer — the editing surface these settings live in.
- Publishing — how a change like this reaches your live site.